Marketing is the greatest return-on-investment (ROI) activity a business can ever do.” In fact, he’s found that the ROI for good marketing strategy can be 100% or even higher. As Jay says, “If you spend money on marketing, it’s not marketing.
Because marketing is often an unexplored void – businesses frequently throw money at their marketing without measuring their return on investment – it’s the perfect place to engage leverage to your advantage. He owns one of the largest LinkedIn groups in the world (Marketing and Networking for Doctors and Professionals) with 85,000+ members and growing.
He’s created more than 21 BILLION of profit increases worldwide for his clients and has worked in 1,000-plus separate. Jay’s definition of marketing is also simple: it’s educating the marketplace that your business can solve problems, fill voids, or achieve opportunities and goals in ways no other businesses can. late Chet Holmes, the late Jay Levinson, Jay Abraham, Tony Robbins, e-myth’s Michael Gerber and dozens of other internationally known marketing and business building leaders. Jay Abraham’s name is highly praised in the marketing and business world. Leverage marketing allows you to create almost unlimited profit power by multiplying and magnifying the performance yield of everything you do.
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And every element in your business has leverage, but many business owners don’t fully understand how to optimize them. That’s the power of leverage, for both Tony and Jay. Leverage has to do with getting more from what you already have on hand. Jay calls this concept leverage marketing because you look at everything from the maximum ethical vantage point of where the biggest leverage lies, then figure out how to use that leverage to grow your business.